About Us

Next Generation Wireless first started as an Authorized Agent of UScellular back in 2001, with two retail locations in Cedar Falls and Cedar Rapids, Iowa. Since then, we’ve expanded to several locations throughout Iowa and Illinois. Our success is contributed to the hard work and the value we put into our customers and associates. Our associates’ knowledge, passion, and commitment help provide the best experience possible which cultivates long-term customer loyalty. We pride ourselves on respecting others and offering both our customers and associates the support and service they’ve grown to expect. With a kind heart, sense of humor, and a great deal of respect you can accomplish anything.


Meet the Corporate Office

From our Leadership Team to our store managers and associates and customers, our focus is on providing our customers with the best experience possible. Get to know the members of our Leadership Team that help our company provide greater services to our customers.

Bill Bradford

Founder & Lead Visionary

This Steelers football fan loves spending time with his family at the lake and cheering on the UNI Panthers. Life is all about smiles on faces (which is exactly what happens to this guy when presented with a deliciously prepared, Filet)!

James Rozendaal

Chief Financial Officer

When James isn't swooning over his beloved spreadsheets, he's enjoying time with his wife and kids, camping, or watching sports. GO HAWKS!

Molly Burdess

Human Resources Leader

This hard-working woman is a Human Resources Enclyopedia by day and a soccer mom by night!

Derek Lindstrom

Area Sales Leader, Eastern Iowa Region

Knowledgeable about all the latest technology - somehow, this man is also in the know about antique automotive tech (like the old Mustang he is restoring)!

Jose Ortiz

Area Sales Leader, Western Illinois Region

This man's homemade Pico Salsa game is about as strong as his hair gel. But in all seriousness, if you haven't tried Jose's Pico - you're missing out!

Tim Wolfe

Property/Project Manager

This UNI Grad, husband, and father of two, enjoys helping his family and friends. Tim the tool-man Wolfe (do you see what we did there?) enjoys being outside and working on projects!

Alex Haats

IT Coordinator

The only thing to do after a hard day's work staring at monitors is to go home and look at a nicer monitor...

Emilee Nedoba

Marketing Coordinator

``There is nothing you can't fix with some Mod Podge, tissue paper, and a little ingenuity!``
(They don't call her Dutch Martha for nothing)!

Megan Hix

Accounting/HR Associate

Marie Kondo got her big start after learning a thing or two from this organizing pro!

Jennie Tranbarger

Accounting Specialist

After the laptop closes, this gal enjoys spending time outside fishing, gardening, or relaxing in the sun!

Brett Cooney

Inventory Manager

This family man enjoys anything and everything outdoors!

Chelsea Burrows


This UNI Grad enjoys spending time with her boyfriend Caleb and their dog, Josey. When Chelsea isn't working, you will most likely find her outdoors near water!

Associate Spotlight

Core Values